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McDonaldization - translation to russian
McDonaldization
сущ.
макдональдизация; по Дж. Ритцеру, автору концепции, - внедрение принципов ресторанов быстрого обслуживания в другие сферы общества (медицину, образование и т.д.).
Wikipedia
McDonaldization
McDonaldization is a McWord developed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. For Ritzer, "McDonaldization" is when a society adopts the characteristics of a fast-food restaurant.
